What’s In The Glass? founder Gabriele Bertucci tells us about his new project Turning The Tide – An open miniseries that explores and documents testimonies & transformations of London beer culture during the pandemic period

The last few months have been incredibly difficult for pubs; probably some of the hardest they have ever faced. We feel these stories need to be shared through contemporary media and with expert voices to bring about a greater understanding of people’s struggles working in the pub and beer industry.

Turning The Tide is a new project with filmmakers and creatives, who have teamed up to give life to a show that will help us share voices of the beer and hospitality industries at a time when they need to be heard most. It all began as a passion project, entirely self-funded so far, and consisting of five episodes of roughly 25 minutes each.

The show is trying to raise awareness of all the difficulties pubs and bars face during the current pandemic, beyond the personal consequences it has for those behind the bar. We want to create a tighter community and get more appreciation for what pub culture means to people’s day to day lives. Watching the show will offer an expert and unique insight into British public houses and explore how much the London pub culture is at risk during and after the pandemic.

Be a part of our journey by supporting us
We are now at a crucial point where we need help to have the first episodes of the show reach their fullest potential – we currently need extra funds to complete the final touches on post-production and promotional materials. We also have plans to start visiting more pubs around London and perhaps the UK (when the government allows), to find out how they are keeping and listen to their experiences.

We are sure that Turning The Tide will contribute significantly to current anthropology, sociology and history studies and is of great public interest. We cannot wait to share what we’ve been doing up till now and appreciate your interest in supporting us in our endeavours.

Please see our donation or reward offerings and consider backing us. If you envisage any other ways of supporting us, do please get in touch.

About What’s In The Glass?
What’s In The Glass? is a genuine journey through the most turbulent months of 2020. With over ten years of experience in the beer business, WITG? has the knowledge and passion for building a platform where we tell stories about hospitality and the beer industry, and the people working in it.

The team behind this particular digital project includes video makers, writers and beer experts, all of whom want to give voice to the UK hospitality and beer industries at this critical time.

About Gabriele Bertucci
Gabriele, the founding member behind this historically poignant venture and production, is a beer guy based in London. Not only does he make hugely valuable contributions to the London beer scene, but he also holds equally useful titles amongst his peers in the industry. Gabs is an Accredited Beer Sommelier by The Beer & Cider Academy, a member of The British Guild of Beer Writers, has recently won the “Best Citizen Beer Communicator” award (silver), and also is founder of the digital community “What’s In The Glass?”.